The PINELANE 15 brandbook

• Page name

  11/75 characters

  PINELANE 15

  Exact project name, without additions such as B.V. or a city.

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• Category (max. 3)

  Real Estate Developer · Architecture Project · New Build Home

  Enter them in this order; platforms allow three categories at most.

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• Bio (255 characters)

  183/255 characters

  PINELANE 15 is the redevelopment of Dennenlaan 15 in Wassenaar: a detached villa among mature pines, designed by Van Manen Architectuur. Calm, craft and precision in one quiet volume.

  Default description for Facebook and LinkedIn.

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• Short bio (101 characters)

  67/101 characters

  Redevelopment of Dennenlaan 15, Wassenaar. A villa among the pines.

  For places where the bio is truncated, such as the mobile app and search.

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• Instagram bio (150 characters)

  120/150 characters

  Redevelopment of Dennenlaan 15, Wassenaar · A villa among the pines · Design by Van Manen Architectuur ✉ via the website

  Instagram allows 150 characters; this also works on TikTok and X.

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• About / description

  195/255 characters

  PINELANE 15 documents the redevelopment of Dennenlaan 15 in Wassenaar: design, permit, tender and delivery. The project team and partners find drawings and registers in the secure partner portal.

  Longer copy for the About tab.

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• Username (@handle)

  10/50 characters

  pinelane15

  5–50 characters, letters, numbers and full stops only. Keep it identical across channels.

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• Website

  https://www.pinelane.nl

  Always include https:// so platforms validate the link correctly.

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• Post caption — impression

  163/280 characters

  An impression of PINELANE 15: two coupled gabled volumes on Dennenlaan in Wassenaar. Design: Van Manen Architectuur, documentation 10.06.2026. Image is indicative.

  Default caption for a render. Factual, without superlatives.

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• Post caption — milestone

  132/280 characters

  Stage update for PINELANE 15: the architectural design was completed on 10.06.2026. Next step is preparing the planning application.

  For a stage update. Always name the stage and the date.

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Variant 1 (1200 × 630) is the og:image for pinelane.nl. Platforms cache a shared preview — refresh it with the platform's link preview debugger after a change.

Target URL with trackinghttps://www.pinelane.nl/?utm_source=qr&utm_medium=print&utm_campaign=pinelane15

Error correction is set to level H, which keeps the code readable when scratched or dirty. Print it at 25 × 25 mm or larger, keep a quiet zone of four modules around it and always test the printed result on two phones.